Dispelling the Myths of Catalog Management

Catalog Management (or, as it is often referred to, Catalog Content Management) represents a solution for organizations to consolidate data into a single digital marketplace.  Over time, the concept of data consolidation has evolved from simpler means into a fantastic solution that has helped organizations in all industries to develop better business shoppers and vendors in the digital world.  However, what has also evolved with catalog management has been a series of unfounded myths that we at Vroozi hope to dispel in our business whitepaper, “Five Catalog Management Myths Busted.”

For many organizations that have yet to experience the multitude of benefits that accompany catalog management, the myths associated with the revolutionary eProcurement technology is lost on them.  Too many people point to catalog management as an expensive, overly-technical way to digitize data, not realizing the potential of the entrepreneurial environment cultivated through eCommerce and procurement.

Maybe some of the negative catalog management myths stem from the minds of those that were familiar only with the previous iterations of catalog content services.  In an excerpt from “Five Catalog Management Myths Busted,” we take a look back at the catalog content management evolution:

Prior to the development of catalog management solutions, a master data management (MDM) tool served to define and manage an organization’s data into a single point of reference.  MDM tools helped to consolidate data by maintaining standards and removing duplicates.  A precursor to modern catalog management technology, MDM helped to pave the way for how solutions processed a master source of cohesive data.  Catalog management propels this solution with advancements in data formulation, accessibility, and customizing characteristics for data sharing and repurposing, such as the ability to open shop on the web.

In the past, catalog management required an IT process because it involved more complex programming.  Nowadays, powerful catalog management tools like Vroozi smartOCI don’t require a lick of coding skills or programming knowledge.  Anyone with the ability to fill out a Microsoft Excel spreadsheet can have their own catalog published online in just minutes.  This takes the power of catalog management out of an IT department’s hands and puts it back into the hands of those for which it was designed for: the procurement professionals.

Some of the myths dispelled in our business whitepaper include:

  • Catalog management is an IT business
  • Catalog management is an expensive investment
  • Catalog management is only used for storing products

A greater understanding of catalog management solutions can benefit an organization’s entire business competence.  Download “Five Catalog Management Myths Busted” to uncover the underlying facts surrounding catalog content management.