Catalog Management (or, as it is often referred to, Catalog Content Management) represents a solution for organizations to consolidate data into a single digital marketplace. Over time, the concept of data consolidation has evolved from simpler means into a fantastic solution that has helped organizations in all industries to develop better business shoppers and vendors in the digital world. However, what has also evolved with catalog management has been a series of unfounded myths that we at Vroozi hope to dispel.